It certainly is a random thing that was absolutely not intended on the part of Basque media and television channel EITB, but it caught our attention this morning at Miss Nyet HQ.

EITB’s internet banner ad (see photo) features, aside from its slogan “tus nuevos ojos para ver el mundo”, (your new eyes to see the world), two eyes of a different color: one is blue and the other the color of amber, which happens to be exactly similar to the eyes of Lartaun, the hero of Delphine Pontvieux’s thriller titled “ETA-estimated Time of Arrest”, who happens to be affected by heterochromia.

Do we hear “subliminal imagery?”